Viceroy Lingerie
Meet The Team
We are a small yet dedicated team of people with diverse backgrounds united by our love for lingerie and more recently our dog Otto.
We enjoy coming to work and can seriously talk about bras for days on end!
DIRECTOR
Anna
Anna is the owner, Yoda to all Brafessors and general wrangler of chaos.
With over 15 years of experience in the lingerie industry, her expertise and knowledge are only equaled by her commitment to her customers’ success.
A lover of gardening, bras and vodka, this Russian powerhouse leads her team by example.
SALES MANAGER
Serra
Serra is our Sales Manager. A fashion designer by trade with years of experience in fashion retail Serra was hired for her collaborative approach to sales, commitment to performance excellence and natural talent of forming warm relationships with people.
On the go thinker and efficient problem solver Serra also gets us with her sense of humour, we’ve never met anyone who can laugh at themselves as much as Serra does!
Digital content assistant
Shauni
Shauni brings a serene demeanor and a proactive, can-do attitude that we love. During our busy pre-sales periods, she provides invaluable support by managing thousands of product images and helping keep our B2B website organised, engaging and easy for customers to navigate.
Outside of her role with us, Shauni is a talented freelance photographer. Originally from the Netherlands, she’s adapted her Dutch directness to the subtleties of English, learning the friendly nuances of phrases like “would you like” vs “do you want”. Her experience resonates well with our diverse, multilingual team 🙂
Warehouse Assistant
Cinny
We are delighted to welcome Cinny as the newest team member of the Viceroy team. Calm, focused and organised, she is a perfect fit for one of the most detail-oriented roles in our business
With a natural ability to think several steps ahead, quickly master new tasks, and solve problems proactively, Cinny keeps our warehouse running smoothly and efficiently.
Outside of work, Cinny enjoys spoiling her cat rotten, creating intricate hand embroidery, and cooking authentic Chinese dishes.
Office dog
Otto
Anna’s dog, Otto the labradoodle, practically grew up at the office. The only male in our female-oriented business, he is accustomed to being spoilt beyond imagination. On his “office days,” Otto likes to zoom around the warehouse, skilfully navigating multiple boxes, checking out recycle bins, and receiving treats and six-hand massages from the team. Win-win, right?