Viceroy Lingerie

Meet The Team

We are a small yet dedicated team of people with diverse backgrounds united by our love for lingerie and more recently our dog Otto.

We enjoy coming to work and can seriously talk about bras for days on end!




Anna is the owner, Yoda to all Brafessors and general wrangler of chaos.

With over 15 years of experience in the lingerie industry, her expertise and knowledge are only equaled by her commitment to her customers’ success.

A lover of gardening, bras and vodka, this Russian powerhouse leads her team by example.




Serra is our Sales Manager. A fashion designer by trade with years of experience in fashion retail Serra was hired for her collaborative approach to sales, commitment to performance excellence and natural talent of forming warm relationships with people.

On the go thinker and efficient problem solver Serra also gets us with her sense of humour, we’ve never met anyone who can laugh at themselves as much as Serra does!


Marketing Coordinator


Hannah is our Marketing Coordinator who makes sure body positivity and female empowerment shine bright in all Viceroy content. She loves strong imagery and making sure our customers have access to it!

Whether it’s supporting customers’ campaigns, planning strategic content, or keeping up to date on TikTok trends… Hannah is stubbornly committed to ensuring all Viceroy brands leave a lasting impression.


Warehouse Manager


Julia is quite simply a wizard. More specifically, our Viceroy warehouse wizard.

You can find Julia packing shipments, befriending our delivery partners, and being an all-around expert at anything and everything order related.

Other than that, she is praised for her ability to pull off a casual comfortable style while packing in the warehouse… only to subsequently let her hair down & smack on a red lippy and make our jaws drop!


office administration


Iryna is our office administration guru! She ensures tip-top cohesion across the various areas of our expanding business. With a background in logistics, her uncanny attention to detail keeps us all on our toes.

Iryna recently migrated from Ukraine and lights up the office with her warm and caring demeanour – and keeps us laughing with her adorable inquiries about English and more particularly, Australian slang!



Otto is our labradoodle puppy (“office dog” in training) who loves… well… everything! Especially Serra’s recycle bin. And slippers… and Anna’s Ruth robe by Pluto — smells like mum.