Viceroy Lingerie

About us

We are product experts with over a decade in the business.

Viceroy

noun [ C ]

someone who represents a king or queen and rules for him or her in another country:

– the viceroy of india

We specialise in sourcing and supplying high quality lingerie, swimwear and sleepwear for Australian fashion retailers.

We enjoy being a part of a wonderful community of passionate people with a mutual goal of bringing the best lingerie shopping experience to the Australian girls and women.

We cover a wide range of sizes across our brands (6-30 back size and A-K cup sizes) ensuring good selection for women of all shapes. No more “Oh, this is the only option for your size and it only comes in the nude color…” No way!

Our Mission

Our mission is to enable every Australian woman to experience the magic of a perfectly fitting bra that makes her look and feel great!

We believe it is best achieved with a help of a professional bra fitter, so we partner with true “Brafessors” across the country to help match each woman’s unique shape to our carefully selected quality products.

Our Values

bulb icon

Quality over Quantity

We believe in one very good bra over three not so good ones. This approach ensures health for both women and our planet. Buy less. Choose well. Make it last.
Gear Icon

Integrity

We are dedicated to building and maintaining strong partnerships based on the principles of trust, honesty and accountability. We prioritise long-term value over short-term profit.

Umbrella Icon

Sustainability

We believe everyone should act responsibly towards our planet. Environmental awareness, sustainable and ethical manufacturing are important considerations in our choices of business partners as well as internal rules and procedures.
badge Icon

People

Our team is the heart and soul of our business. We support, nurture and celebrate people. Those we are working with and those we are working for.

Meet The Team

Our Brands

vl icon tick

Find a stockist

You can find our products in Australia’s best specialty stores.

vl icon tick

Supply to us

We partner with reliable suppliers of quality products
vl icon tick

Wholesale

We love establishing long-term partnerships