Viceroy Lingerie

About us

We are product experts with over a decade in the business.

Viceroy Lingerie


noun [ C ]

someone who represents a king or queen and rules for him or her in another country:

– the viceroy of india

We specialise in sourcing and supplying high quality lingerie, swimwear and sleepwear for Australian fashion retailers.

We enjoy being a part of a wonderful community of passionate people with a mutual goal of bringing the best lingerie shopping experience to the Australian girls and women.

We cover a wide range of sizes across our brands (6-30 back size and A-K cup sizes) ensuring good selection for women of all shapes. No more “Oh, this is the only option for your size and it only comes in the nude color…” No way!

Our Mission

Our mission is to enable every Australian woman to experience the magic of a perfectly fitting bra that makes her look and feel great!

We believe it is best achieved with a help of a professional bra fitter, so we partner with true “Brafessors” across the country to help match each woman’s unique shape to our carefully selected quality products.

Our Values

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Quality over Quantity

We believe in one very good bra over three not so good ones. This approach ensures health for both women and our planet. Buy less. Choose well. Make it last.
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We are dedicated to building and maintaining strong partnerships based on the principles of trust, honesty and accountability. We prioritise long-term value over short-term profit.

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We believe everyone should act responsibly towards our planet. Environmental awareness, sustainable and ethical manufacturing are important considerations in our choices of business partners as well as internal rules and procedures.
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Our team is the heart and soul of our business. We support, nurture and celebrate people. Those we are working with and those we are working for.

Meet The Team


Our Brands

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Find a stockist

You can find our products in Australia’s best specialty stores.

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Supply to us

We partner with reliable suppliers of quality products
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We love establishing long-term partnerships