Viceroy Lingerie

Marie Jo

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About Marie Jo

Viceroy Lingerie is the Australian agent for Marie Jo – a premium lingerie brand designed in Belgium since 1919!

“Created for living and loving”, the brand’s slogan captures the essence of Marie Jo’s philosophy and inspiration.

From a small corsetry studio a century ago to a large public company – an exceptional quality and perfect fit have always been at the core of Marie Jo’s DNA.

Combining a strong tradition of craftsmanship with ongoing innovation, Marie Jo continues to impress season after season with stylish and unique lingerie collections, designed for women of all ages, shapes and characters.

Classy and elegant Marie Jo or edgy and bold Marie Jo L’Aventure – every product is designed to give you confidence and comfort to seize the day!

Explore the entire Marie Jo Spring-Summer’24 Collection HERE or discover Adelade, a super trendy family from the Marie Jo Autumn-Winter’23 collection below!


Bra Size Range: Back size 8-18, Cup size A-F
Country of Origin: Belgium
Retail Price: Premium - from $140 for a bra

What We Love About Marie Jo

Do you have an item in your wardrobe you wore to death because somehow it ticks all the boxes every time? That sums up Marie Jo.

Everything about Marie Jo speaks quality. We heard many women saying: “It has to be Marie Jo. I wore this brand and I now can’t wear anything else, it is the best…” Be warned – it is indeed a very addictive label!

Being an environmentally conscious company we would like to particularly highlight the longevity of this product. Marie Jo sets are true investment pieces that will by far outlast any brand we know.

Despite a high price tag Marie Jo may as well be the least expensive lingerie brand to buy if we take into account it’s performance over the years. Simply divide the price you paid for your bra to an approximate number of days you wore it – the result might surprise you and prompt to rethink your shopping strategy. Buy less, buy better!

Best Sellers

Marie Jo offers an extensive collection of ongoing bestsellers, here are just some of them.

The iconic AVERO family has been delighting women worldwide for over 25 years! Ever trendy and relevant it continues to win the hearts of our customers!


Some of the MARIE JO bestsellers:


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