We Supply Quality

European Lingerie, Sleepwear, and Swimwear

We Admire Beauty

Understated Design and Exquisite Craftmanship

We Believe in Comfort

Sophistication and Delightful Functionality

Viceroy Lingerie
We specialise in sourcing and supplying high quality lingerie, swimwear and sleepwear for Australian fashion retailers.


aka “I just want a bra!”


We love creating PARTNERSHIPS

Our Brands

UNCOMPROMISED fit and quality

About us

Over a decade in the business

vl tick icon


vl tick icon


vl tick icon


vl tick icon


Become a Brand Ambassador

Are you in love with our brands and would like to join in our mission?
Here is how you can get involved.

model looking over
model sitting over ledge

Join Us

Head to our Instagram to discover the new collections as soon as they drop.

Follow us on Facebook or Instagram

Get updated with the latest news and trends.

ask the Brafessor

For the perfect fit every time

How To Care For Your Lingerie/Swimwear

How To Care For Your Lingerie/Swimwear

HOW TO CARE FOR YOUR LINGERIE AND OTHER DELICATE ITEMS. Written by Anna Reid In this blog we will try to answer most common product care questions. How often should I wash my lingerie? Where everyone agrees that underwear must be washed daily, there are different...

read more
Online Lingerie Shopping

Online Lingerie Shopping

ONLINE LINGERIE SHOPPING.  Written by Anna Reid Let’s talk about the challenges of online shopping for lingerie and swimwear and look at the options on offer that can help minimise the risk of swaps and returns, making online shopping a more fun and less stress...

read more