About Prima Donna Swim
Viceroy Lingerie is the Australian agent for Prima Donna – a Belgian luxury lingerie brand designed for women with curves.
Sold in over 4000 stores worldwide Prima Donna is often referred to as “The queen of fit” and the name speaks for itself. Providing the most comfortable and supportive fit Prima Donna comes in a wide range of styles, colors and sizes.
With a growing demand for beautiful and fashionable, yet well fitting and comfortable swimwear for women with fuller bust, Prima Donna Swim was a natural addition to the famous Prima Donna lingerie collection. It immediately became a success with Prima Donna fans worldwide.
Providing excellent support and featuring many Prima Donna technologies such as unique padded wires, the Swim range is made of chlorine resistant high quality fabrics, complimented by luxury accessories.
What We Love About Prima Donna Swim
Swimwear shopping is one of the biggest frustrations among women with fuller bust, the most common complaints being not having the size that fits them or having a very limited choice compared to their smaller busted friends.
This is why we are so excited to represent a brand that offers an excellent choice of colors, styles and sizes, providing the most complimenting shapes to women with fuller bust! Forget about those sad times when you wouldn’t even dream about a strapless bikini, Prima Donna Swim makes it possible!
We also like the way Prima Donna swimwear feels against the skin, you know it is a premium product as soon as you have it on. The fit is superb and is based on the best selling shapes of the Prima Donna Twist lingerie collections. Most styles come with multi-way straps, allowing more options in look and comfort.
Beach and resort wear is another special feature of the Prima Donna Swim range. A little dress, a kaftan or a beach bag easily tick the boxes of practicality and style.
Like any Prima Donna product, this swimwear is made to last. Treat it well (see our “How to care for your lingerie and swimwear” blog) and enjoy it for years!
The classic and elegant Cocktail range is the ongoing family of Prima Donna Swim. Every shape is a winner but the one piece swimsuit remains the most popular style in the range.
Sherry is another timeless family that is offered every season in a fashion color or two. The one piece swimsuit and a strapless bikini are the best sellers in this range.