Viceroy Lingerie

Become our
Retail Partner

We love establishing long-term partnerships with the retailers who share our commitment to fit, quality and great service

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We enjoy being a part of a wonderful community of passionate people with a mutual goal of bringing the
best lingerie shopping experience to the Australian women.

Why Buy From Us?


We only succeed if you do

Actively learning about you and your customers, your preferences and buying strategy means we offer product and service to best suit your business needs.


We are product experts

Our brands are carefully selected to prioritise fit, quality and value for money. After all, this is what wins the consumer for our retail partners.

Tailored Service

We strive to provide our retail partners with tailored service that complements our specialised product. We offer user friendly online tools but if you prefer speaking with humans, we are only a phone call away!


Prompt Deliveries

We warehouse our best selling products in Melbourne, ensuring prompt delivery for your ongoing basics.

We proudly represent some of the world’s best intimate apparel brands

Our Mission

Our mission is to enable every Australian woman to experience the magic of a perfectly fitting bra that makes her look and feel great!

We believe it is best achieved with a help of a professional bra fitter, so we partner with true “Brafessors” across the country to help match each woman’s unique shape to our carefully selected quality products.


What our retail partners say



I have worked with Viceroy Lingerie for a number of years and am very happy with the service they offer. Anna and Serra are a dream to deal with. They are efficient, upfront and are quick to action. They have a genuine desire to not only achieve results for the brands they represent but also for the retailers they partner with.
I have been enjoying building their brands within my business and look forward to many more productive years. I would not hesitate to recommend Viceroy Lingerie to companies looking for professional and motivated representation nor for retailers looking for a supportive and efficient agent/distributors to partner with.

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Kathryn Rayson, Kitty K,
Malvern VIC



Dealing with Anna is always a pleasure. Her knowledge of the product she sells and her efficiency make her one of my most valued of the many representatives I deal with. She cares about her clients and endeavours to promote growth in their business. When dealing with Anna there is no question, you will be dealing with a woman with integrity.

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Rose Abdo, Moda Intima,
Neutral Bay NSW



Viceroy Lingerie has been a very important part of our business for several years now.
Anna and Serra’s amazing knowledge of all their product and their level of service is second to none.

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Kellie Richardson, Capri,
Launceston TAS



We are able to select gorgeous lingerie from the world’s best brands. Anna responds with enthusiasm and efficiency, she has an amazing product knowledge and always goes the extra mile.

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Lin Windram, Brava Lingerie,



Anna and Serra are extremely knowledgeable when it comes to their products and are always there to support their customers with inquires. They regularly provide sales and product trainings to assist us. Highly recommend.

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Maddy Labi, Storm in a D Cup,
Woollahra NSW



Viceroy lingerie have been supplying my company with lingerie and sleepwear for over six years and we have found Anna and staff great to deal with. Any queries are answered promptly and efficiently. The lines carried are of the best quality at a great price. I have no hesitation in recommending Viceroy Lingerie to anyone wishing to deal with an Australian company that goes above and beyond to assist in any way they can.

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Fiona Gillon, Not Just Bras,
Hobart TAS



I have been working with Viceroy lingerie for the past 8 years. Anna’s product knowledge of lingerie is remarkable.  She is a real “go to” person if you have a tricky customer. She is not a pushy person and only wants the best for your shop. She is always true to her word and goes out of her way to assist me. And she has the best sense of humour. Always a pleasure to chat with her and have a laugh.

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Vivienne Lee, Sarah Lyn Boutique,
Darwin NT



Around 6 or so years ago we began dealing with Viceroy Lingerie.  At the start we ordered one bra to try, it fitted so well we now stock it in two colours, it is one of our best sellers.  Our relationship with Anna has grown from there. We can’t compliment her enough on her commitment to sourcing good quality products. We now stock over 10 styles from the Viceroy family. Anna & Serra are always very approachable, we are visited regularly (something that doesn’t happen so much anymore) and kept informed. We look forward to this relationship continuing for many years to come.  Well done!

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Fran Rowlands, Chez Ma Belle,
Geelong VIC



We love dealing with the Viceroy group. Anna, Serra and the team are always extremely efficient, organised and very approachable. One of our favourite companies to deal with as they go out of their way to make everything as easy as possible for us….Many thanks to the Viceroy team for doing such a great job.

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Kathy, Lady Bird Noosa,
Noosa QLD

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FAQs (Wholesale)

T&C (Wholesale)

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Email us at or call us at +61395582430

Get in touch

Please complete the below form to get in touch

More Information

Frequently Asked Questions (wholesale)

I don’t have a store, can I buy from you?

We do not supply to the public on wholesale terms, regardless of the order volume.

Do you supply to pure online businesses?

We recognize the growing popularity of the online shopping, and will happily partner with those online retailers who share our values and are committed to providing the best service to their customers.

Is there a minimum order?

As a general rule, we require an order of at least ten units to make a shipment.

Do you charge a delivery fee to my store?

We offer free shipping on orders over $600 ex GST. A flat rate of $20 will be charged on smaller orders to most Australian states and territories.

What are your payment terms?

We offer 30 days from end of month payment term to most of our retail partners.

Where are the goods shipped from?

All our suppliers are based in Europe. We receive regular shipments and warehouse bestselling styles in Melbourne, most orders are dispatched from here. Some of our suppliers send orders directly to your store.

How long does the delivery take?

This depends on the supplier and type of product. Stock items from our warehouse will normally be shipped to you within 2 business days.

How can I place an order?

Depending on the brand and your preference, orders can be placed via B2B platforms, via email or over the phone. To place an order, you must have an account with us. Please fill out the account form above to get started.

Do you provide images of the supplied product?

Yes, all our suppliers provide excellent images in different formats to suit your needs.