About Prima Donna Sport
Viceroy Lingerie is the Australian agent for Prima Donna – a Belgian luxury lingerie brand designed for women with curves.
Sold in over 4000 stores worldwide Prima Donna is often referred to as “The queen of fit” and the name speaks for itself. Providing the most comfortable and supportive fit Prima Donna comes in a wide range of styles, colors and sizes.
With a growing demand for supportive and comfortable sports bras for women with fuller bust, Prima Donna Sport was a natural addition to the famous Prima Donna lingerie and Prima Donna Swim ranges.
Providing an excellent support and featuring many Prima Donna technologies such as unique padded wires, the Sport range is made of luxuriously soft fabrics that quickly absorb and evaporate sweat.
In 2021 Prima Donna Sport has become an official sponsor of the Belgian Olympic team. Keep an eye on those Belgian female athletes, they now hold our second vote, after the Australian athletes, of course 🙂
What We Love About Prima Donna Sport
We love the luxuriously soft feel of the fabrics in the Prima Donna Sport family, it doesn’t have that typical synthetic and restricting feel of a sport bra on the body.
Every component used in this range has been carefully selected to ensure super comfortable fit, fantastic support, fast sweat absorption and excellent performance even at high impact sports. May your exercise routine and not your bra be the challenge at the gym!
We also like the idea of sports knickers, everyone should try them! The main feature of these full briefs is a super absorbent fabric that keeps you dry while exercising. We do like wearing matching lingerie but in this case we advocate for it predominantly for comfort’s sake.
And of course we love the beautiful aesthetics of the Prima Donna Sport range complimented by its trendy seasonal additions. Gym fashion does exist and Prima Donna is right on top of it!