ABOUT US

“Viceroy” designer lingerie and swimwear proudly brings to Melbourne a little bit of Europe.

“Viceroy” is a boutique store which houses outstanding, quality lingerie and beachwear and also captures the essence of feminity.

Take a moment to escape from everyday life and spend some time in your own world, a world where your dreams of seductive, exclusive lingerie materialise before your eyes.

Come to “Viceroy” and view our breathtaking selection of Italy’s most prestigious lingerie labels.

Leading European Designers

“Viceroy” currently carries two of Italy’s most prestigious lingerie brands, ‘Cotton Club’, who are well known for producing some of the industries most innovative designs and ‘Ritratti’, who were awarded the ‘Lingerie Designer of Year award’ in Paris. We import the most current collections these brands have to offer in order to keep you up to date with the latest fashions and trends. Check out our “Events” link to find out more.

Loyalty Rewards

At “Viceroy” we pride ourselves on the level of service which we provide to our clientele. By filling in a client card we are able to inform you of our latest collections, upcoming sales and loyalty rewards.
For every dollar you spend at “Viceroy”, a point will be credited to your account. Once you have reached 1,500 points, you will be elevated to a bronze VIP customer account. This entitles you to a 10% discount off all your purchases. When 3,000 points have been collected you will progress to a silver VIP customer account which will increase your discount to 15%. After a total of 5,000 points has been attained, you will become a gold VIP customer account holder and enjoy 20% of all your purchases.